Our story

81MEDIA GmbH was founded in Stuttgart in 2014. Our goal from the very beginning: to develop digital platforms that connect brands and retailers. What started as a small initiative has become a focused technology company that builds and operates OUTTRA – the ecosystem for the outdoor, bike and sports industry.

Our purpose

We connect brands and retailers with digital tools for data exchange and visibility – fostering their collaboration.

Leadership team

The people behind 81MEDIA and OUTTRA – based in Stuttgart.

Siegbert Müller

Siegbert “Sigi” Müller

Founder, Sales & Managing Director
Johannes Korn

Johannes Korn

Founder & Technical Director
Kathrin Worms

Kathrin Worms

Marketing & Communications
Anton

Anton

Feelgood Manager

Our values

Solution-oriented

When clients describe a problem, we proactively offer solutions by connecting different systems.

Forward-thinking

We have recognised the potential of the AI revolution and are working to establish our solutions as the industry standard as an AI First Company.

Holistic

We integrate our solutions into our clients' overall strategy – whether technical interfaces or joint marketing campaigns. We understand our clients and support them in the best way possible.